It’s all about a “colorful” mix: the Aebi family
Blue, red, pink, green – the Aebi family’s wildflower strip, which they sow every year, blooms in every color. Diversity is a top priority for them – not just for their flowers, but also for their cow breeds.
Our farmers keep moving: in the video series “Our farmer ambassadors”, we present the people who supply the valuable raw ingredients to our production facilities, from which we make high-quality, delicious dairy products both now and in future: sustainably produced milk.
Today: the Aebi family from Heimiswil, Bern
Fleckvieh, Holstein, Red Holstein, Norwegian Red: the Aebi family have some of every cow breed. They’re sure that the colorful blend also increases milk quality! They rely on variety on the field and in the garden too: they grow not only cereals and maize, but also potatoes, fruit, vines, vegetables, berries, sunflowers, lupines, sorghum and green oats. They have also tried flax. And they are particularly proud of their wildflower strip, which they sow every year.
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Valuable wildflower strip
At the beginning of April, the Aebi family always plant a wildflower strip. From June onward, the flowers bloom throughout the summer and provide a great home for many insects and bees that contribute to sustainable dairy farming. And speaking of sustainability: short distances for products are also sustainable!
Together with four other Emmi farmer ambassadors, the Aebi family is lending its face to the new regional Toni yogurt, which is now being made exclusively from Emmental milk. Find out more at: Toni yoghurt: the icon is now regional and personal.
“Sustainability in agriculture is extremely important! This is the only way for future generations to be able to grow food on healthy soil.“
Emmi farmer ambassadors
The long-standing partnership with our regional dairy farmers has always been of particular importance to us: it is characterized by trust, proximity to the source and an awareness of quality. Through this close collaboration, we contribute to value creation in rural regions and stay close to the key ingredient in our products: high-quality and increasingly sustainably produced milk. Together, we create added value and make sustainable dairy farming the norm. To further strengthen the partnership and focus on the families behind all these fine dairy products, Emmi launched the Emmi farmer ambassadors project in 2018. At emmi.com/farmer-ambassadors, photos and videos offer a vivid glimpse into the day-to-day life of around 300 Emmi farm ambassadors.