Since the 2009-2010 season, Emmi has been involved in Alpine skiing, and has continued to develop this platform since that date. After ten years of prominent branding at FIS World Cup events around the world and sponsorship of the 2017 FIS Alpine World Ski Championships in St. Moritz, from the 2019-2020 season Emmi will focus exclusively on Swiss races. Among them are such famous races as the giant slalom at the legendary Chuenisbärgli in Adelboden and the spectacular Lauberhorn race in Wengen. The Emmi Caffè Latte brand will be front and centre along the race courses and grounds. These commitments will be complemented by a cooperation with the Swiss ski association Swiss-Ski.
Since the 2016-17 season, Emmi has had a successful partnership with Wendy Holdener, which has been expanded to a main sponsorship role for the 2019-20 season. As part of this, the popular Caffè Wendy is now available every winter season.
As a likeable, grounded and ambitious personality from central Switzerland, Wendy is the ideal ambassador for Emmi Caffè Latte. She is the perfect embodiment of our brand values, proving that "it's what's inside that counts".
In the summer, Emmi and its Caffè Latte brand are present at beach volleyball events. As the main sponsor of the Coop Beach Tour, the brand is at the heart of the action all summer long and present at several events in the largest cities in Switzerland. Moreover, Emmi Caffè Latte is the main sponsor of the current number-one Swiss women's team of Hüberli-Betschart. Tanja Hüberli and Nina Betschart, who both hail from Central Switzerland, are also an ideal fit for the brand and serve as excellent role models thanks to their tremendous team spirit.
SwissCityMarathon - Lucerne
Emmi also has a long-standing cooperation with the SwissCityMarathon – Lucerne. Through this sponsorship, the company demonstrates its sense of loyalty to Lucerne, its home city. In fact, the course leads directly past the Emmi headquarters on Landenbergstrasse. What's more, a runners' team of Emmi employees enters the race every year.