Geschichte_1914

The First World War

The First World War breaks out on 28 July 1914. The war leads to food shortages throughout Europe. In Switzerland, the federal authorities give the Central Switzerland Milk Producers the remit of securing the supply of milk for the Swiss population at stable prices.

1913
1914 Cooperative of Swiss Cheese Export Butter and cheese are rationed. The Cooperative of Swiss Cheese Export Companies is founded under the auspices of the Federal Department of Economic Affairs. The MVL supplies not only the city of Lucerne and Central Switzerland with dairy products, but also sometimes delivers up to 50,000 kilograms of milk per day to Basel.
3a_1914_K?serationierung-Detail
1914 Swiss national exhibition The Swiss national exhibition is held in Berne. Barely have its doors opened and the First World War breaks out. Originally planned as a platform to promote exports, the exhibition now has the goal of sharpening national consumer consciousness. Gerber & Co. – originally intended as a product for export – uses this forum to present its Gerber processed cheese slices to a broader public.
3a_1914_Schweizerische-Landesausstellung
1916 Lucerne Butter Centre The Lucerne Butter Centre is founded. Its remit is to inspect and monitor the production, trade and consumption of butter. Only beginning in 1925 did the Butter Centre in Lucerne start producing butter itself at Neustadtstrasse.
4_1916_Butterzentrale-Luzern
1916 Crossing the borders of the canton Since the milk producers organised in associations receive a premium in connection with the milk supply they secure for the population, the number of cooperatives affiliated with the MVL rises to 242. When the Zug association joins, the MVL crosses the borders of the canton of Lucerne for the first time and becomes the Central Switzerland Milk Association (ZMV).
5_1916_Verbandsgrenzen
1917 Head office Hotel Oberland The ZMV acquires Hotel Oberland, built in the heart of the city of Lucerne in 1899, and sets up its offices there. The property serves as Emmi's head office until 2015.
6_1917_Hotel-Oberland
1918 Declining milk consumption Milk production in Switzerland plummets in the wake of a ramp-up in cultivation of grains and potatoes. Consumer milk is rationed; its price increases. A general reduction in the milk price is introduced at the official level through subsidies to consumers. The ZMV coordinates the distribution of up to 100,000 kilograms of milk per day.
7a_1918_Milchversorgung-Detail
1919
Geschichte_1932
Interwar years

It takes some time for life to return to normal in Switzerland after the end of the First World War (1918). Great efforts are made to safeguard the supply of milk and milk products to consumers. 1922 – after the mandate to cultivate grains and root crops (e.g. potatoes) is lifted – the tide turns on the Swiss dairy market: the market is flooded with milk and the opportunities to sell the product deteriorate as a result, not least due to tariff increases and import restrictions by other countries. Within the space of just a few months, the milk price falls by 15 centimes to 19 centimes per litre.