Geschichte_1970er-Jahre

Recession of the 1970s

The collapse of the Bretton Woods system of monetary management (March 1973) and the crude oil crisis (autumn 1973) trigger a global recession. It spells the end of the economic boom that has lasted almost 30 years.

1970
1970 Cristallina The power on the dairy products market shifts from the dairies to the large distributors. The Central Swiss Milk Producers combine the forces of the regional milk processors and launch a joint, national yogurt market: Cristallina. Almost everyone still knows these yogurts today, especially in the rural regions of Switzerland.
1971 Yogi Drink A misstep becomes a runaway hit. The intention was to launch a yogurt pudding under the Cristallina brand. But something goes wrong during the stabilisation process, and the yogurt remains liquid. The yogurt drink called Yogi Drink has many ardent fans to this day.
1973 mattinella juices The Lucerne Butter Centre now produces not only milk but also orange juice, which is still distributed today under the mattinella brand. In 1979, the mattinella range is expanded by apple and pear juice.
1974_mattinella
1974 Coupe Chantilly and Délice Those in change at Cristallina in the 1970s also proved themselves to be quite adept at developing desserts as well: Coupe Chantilly and Délice are still on the shelves today.
1974 Milk powder plants Dagmersellen A further expansion makes the site in Dagmersellen one of the most modern and efficient milk powder plants in Europe.
1976 Soft cheese dairy in Emmen The new soft cheese dairy commences operations in Emmen. The range encompasses St. Paulin, Tilsiter, Fontina, Sennenmutschli, Raclette and Reblochon.
1977
Geschichte_Kontingentierung
Growth

To curtail the milk surplus and prop up the milk price, the individual farm milk quota system is introduced in 1977. The total volume of milk produced in Switzerland is limited to 3.2 million tonnes annually.

We respect your privacy

Our website uses cookies and analytical tools to optimise your experience on our website. We use cookies to personalise content and ads, to provide social media features and to analyse the use of our website. 

We also share information about how you use our website with our social media, advertising and analytics partners. Our partners may combine this information with other information that you have provided to them or that they have collected in the course of your using the services, and these partners may be located in countries that do not have laws that protect your personal information to the same extent as those in Switzerland and/or the EU/EEA. 

By clicking on “Allow all and continue”, you consent to the use of all cookies. By clicking on the button “Confirm my selection” you consent only to the categories that you have selected. You can change the cookie settings using the link in the “Privacy Policy” footer. You can find out more in our Privacy Policy.

Manage cookies