To curtail the milk surplus and prop up the milk price, the individual farm milk quota system is introduced in 1977. The total volume of milk produced in Switzerland is limited to 3.2 million tonnes annually.

1977 Pizza cheese The Neuhüsern cheese dairy rolls out production of mozzarella, known colloquially as pizza cheese. Ten years later demand has become so great that mozzarella production is also introduced at Dagmersellen.
1979 ELVIS iced tea The ELVIS brand is launched on the Swiss market. It has stood the test of time, first with blood orange juice, today with iced tea.
1979 Positioning in Asia They are dubbed the Four Asian Tigers due to their rapid economic development: Taiwan, Hong Kong, Singapore and South Korea. The MVL starts to position the Emmi brand on these markets. It starts out in Hong Kong, where Emmi works together with the company Wing Kee.
1980 Natural gas as an energy source The Lucerne Butter Centre switches over to natural gas as an energy source, meaning less soot and sulphur released into the atmosphere.
1981 Investments in environmental protection The MVL invests in environmental protection. A cutting-edge heat recovery system is installed in the milk drying facility in Dagmersellen.
1983 Griesstöpfli Griesstöpfli, launched in 1983, proves that semolina is not just for babies. It has been a permanent fixture in the refrigerated sections of retailers for over 35 years.
1984 nova Reformprodukte AG nova Reformprodukte AG, in which the MVL holds a stake, commences operations. It offers a special range of dairy products for heath food stores. The Heirler brand offers products that differ from conventional milk products by virtue of their L(+) lactic acids, which predominantly rotate in a clockwise direction. The nova range is complemented by tofu and organic products.
1985 Export to Italy Switzerland has been exporting Emmentaler to Italy since the Middle Ages. Italy also has to import other dairy products such as yogurt, especially from Germany. Emmi supplies the Italian market with a wide variety of yogurt specialities through its distribution partner Ala.
1985 Yogurts in recyclable glass Emmi yogurts are offered in reusable jars for environmental reasons.
1985 Distribution warehouse in Emmen In Emmen, ground is broken on the construction of a distribution warehouse with capacity for 2,000 pallets. Assembly staff now have access to 600 articles, which are conveyed to and from the various levels using automatic lifts. Sixteen vehicles can dock at the ramp at the same time.
1985 Mousse au Chocolat and Knusper Müesli Emmi launches a further two products on the market in the form of Mousse au Chocolat and Knusper-Müesli. Consumers can still find them in supermarket chiller cabinets today.
1985 Employee suggestion scheme Milchhof Emmen rolls out an employee suggestion scheme, laying the foundation for the process of continual improvement.
1988 Caused fire in Emmen On 23 April, children set ablaze the container storage facility in Emmen. Luckily, nobody is hurt. However, the damage is substantial.
Remedy sought to the crisis

The economy is faced with numerous problems at the beginning of the 1990s, and Switzerland is no exception. In an environment of zero growth, rising unemployment and stagnating business confidence, companies have to find new ways to keep themselves afloat.

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