Geschichte_1948

Postwar years

On the basis of a revised 1947 business article, beginning in 1952 a new agricultural law regulates Swiss agriculture. The provisions governing the dairy sector and their implementation are highly contested, with the dairy industry assuming a key role. The entire milk market organisation is geared towards securing a milk price for producers that covers their costs. Given this key role, the milk price is set by the Federal Council. In return, dairy farmers are required to supply their milk to an official milk collection point or cheese dairy. Butyra and the cheese union oversee the sale of the resulting dairy products. The former organisation additionally controls the monopoly and thus regulates the butter price. Even back then, a price-support fund is needed to offset earnings on the foreign cheese markets, which are too low compared with the Swiss milk price.

1949
1950 Coffee cream The Lucerne Butter Centre is the first Swiss milk processor to produce pasteurised and homogenised coffee cream.
15a-1_1950_Kaffeerahm
1950 New facility for cheese storage The ZMV expands its facility in Emmen with a cheese store which has capacity for 110 tonnes of Emmentaler, Gruyère, Sbrinz and Tilsiter.
15b_1950_Emmen-Hasli-Kaesekeller
1955 Comella Toni Molkerei in Zurich launches chocolate drink Comella, which is still popular today.
15c_1955_Comella
1955 Micao Milpa Lucerne also launches a chocolate drink which – barring a short break from 1970 to 1977 – is still on the shelves: Micao
1956
Geschichte_1966
The boom years

After 1945, Switzerland experiences a boom like it has never seen before and it holds strong until the 1970s. Swiss exports increase almost ten-fold during this period. Rising wealth also changes consumer habits, with growing demand for ready-to-eat, pasteurised, sterilised, frozen and pre-packaged foods. Food companies are forced to invest in processing and packaging equipment and thus to produce in larger units.

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