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#People - 18 November 2020

Changing jobs during the crisis

Emily King’s duties as a marketing specialist at Emmi Roth were seriously affected by the pandemic. So overnight, she became an ambassador for sustainability.

Her career path is varied, says Emily King. Even during the COVID-19 crisis, the marketing specialist proved that she is flexible and likes to learn new things. But first things first: The journalist, who had also worked in various marketing positions, joined Emmi Roth five years ago. Emmi Roth, a subsidiary of Emmi, has operations at five locations across Wisconsin.

“Hardly a day goes by without me learning something new.”

Emily Kingmarketing specialist, Emmi Roth
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Managing domestic trade fairs

"I began working at Emmi Roth as a writer, photographer and – perhaps most remarkably – ran a food truck for the first two years", says Emily King.

Subsequently, she worked closely with a specialist sales team and then switched to managing domestic trade fairs and providing full support to the food service sales team. 

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Learning something new every day

Hardly a day goes by without her learning something new, she enthuses. Emmi Roth has given her countless opportunities for professional development.

"I was allowed to take many exciting steps in my development. A key moment was the creation of 'The Goddess Project’. The programme donates funds to those who change the world and strengthen their community, and it is financed through the sales of our Roth cheese." 

COVID-19 changed everything

When COVID-19 struck and the world changed overnight, Emily King’s main duties were seriously affected. But then an opportunity arose: sustainability.

"Emmi Roth had been running sustainability projects for years, but we needed a director; we needed someone to tell the story and create a framework for strategic progress. Now, I am an ambassador for sustainability for Emmi Roth." 

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Emmi Roth Sustainability at Emmi Roth
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Welcome to Emmi Sustainability

There are many paths open to a company to promote its own sustainability. However, too much variety complicates management, control and communication. At Emmi, we are therefore focusing our sustainability commitment on four key areas leading up to 2020 – areas which have the greatest relevance and over which we can have the most influence. We are supported in this by our partner, WWF Switzerland. In this partnership, WWF Switzerland assumes the role of a demanding, critical but constructive specialist.

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