COVID-19 will change consumer attitudes towards health issues. The pandemic is impacting the way we view health and thus the importance of functional and personalised nutrition.
Food that strengthens the immune system is a sure bet
Nutrients or foods that consumers believe to have a positive effect on the immune system will likely be part of more and more diets, even after COVID-19. These include citrus fruits, ginger, vitamins C and D, zinc and ingredients that have digestive properties.
The vegetarian diet could also benefit, as vegetables and fruits contain many vitamins and minerals.
All-in-one product concepts in the pipeline
When it comes to actively supporting the immune system, Aktifit from Emmi has several advantages: Each bottle contains 1 billion probiotic lactobacilli and covers 30% of the daily requirement of vitamins B6, B12 and D and 100% of the daily requirement of folic acid. Vitamins B6, B12, D and folic acid contribute to the normal functioning of the immune system. Combined with a balanced diet and a healthy lifestyle, Aktifit therefore helps keep you in good health.
New all-in-oneproduct concepts, such as a new interpretation of kefir containing pro-, pre- or postbiotics and products enriched with various vitamins and minerals, also tap into the spirit of the times.
Pro-, pre- and postbiotics
Probiotics: Living organisms that live in our gastrointestinal tract. They cleanse the intestines and thus support the digestive process.
Prebiotics: Indigestible plant fibres that enter the large intestine with certain foods. They serve as food for probiotics. The more the cleaning crew get of it, the more efficiently they work.
Postbiotics: They are produced when the probiotic bacteria digest the prebiotic bacteria. Postbiotics prevent infections and diseases because they can break down harmful bacteria. Postbiotics are also said to be anti-inflammatory.