Alpine Ski Sponsorship by Emmi Caffè Latte – Best dairy moments and plenty of energy by the piste
“Be ready!” is not only the motto for the start of the new working year, but just as much for the ski racers in Adelboden and Wengen. Emmi Caffè Latte has been committed to alpine ski racing since the winter of 2009/2010 – a strong partnership built on a strong alignment of values.
January is marked by the ski season. It also includes the legendary races on the Chuenisbärgli in Adelboden and the Lauberhorn in Wengen.
As Official Sponsor, Emmi Caffè Latte will once again be right in the heart of the action this year.
Emmi stands for Swiss tradition – as does alpine ski racing in Switzerland and our long‑standing commitment to it. This engagement has been ongoing since the winter of 2009/2010 and continues to evolve. Since the winter of 2019/2020, we have focused exclusively on races in Switzerland.
In addition, we are linked by a long‑standing partnership with the Swiss Ski Federation, Swiss‑Ski.
A key element of Emmi Caffè Latte’s winter sponsorship are our brand ambassadors Wendy Holdener and Delia Durrer, as well as the newest member of our squad, Alexis Monney.
The partnership with Wendy Holdener began in the 2016/2017 season, when our sponsorship first appeared on her water bottle, and was gradually expanded into a main sponsorship by the 2019/2020 season.
And what would the winter season be without Emmi Caffè Latte Protein Coffee? Just like our iconic Ready‑to‑drink coffee brand, it has become an essential part of the successful slalom skier’s winter routine. Like Emmi, Wendy Holdener embodies down‑to‑earth values, naturalness and authentic Swissness.
Emmi Caffè Latte has featured on Delia Durrer’s drinking bottle since the winter of 2022/2023, and from the 2024/2025 season onwards also on her helmet.
Her grounded nature and spontaneous, likeable personality connect us. The young, ambitious speed skier – like Emmi – has set herself bold goals, making her an ideal brand ambassador.
Emmi Caffè Latte has been displayed on Alexis Monney’s drinking bottle since the winter of 2023/2024. In the 2024/2025 season, he reached a major milestone with his first downhill victory in Bormio.
For him – as for us – it is about pursuing goals step by step and with consistency.
We are keeping our fingers crossed for our brand ambassadors and cheering them on every step of the way. The very best moments of success are the very best dairy moments.
