Emmi Kefir – And everything gets easier
Natural enjoyment, functionality and well-being: With Emmi Kefir, Emmi is further expanding its range in the area of natural wellbeing and providing important impetus within the nutrition+ growth platform.
Natural ingredients, balanced enjoyment and functional added value are becoming increasingly important for many consumers. With Emmi Kefir, Emmi is responding to this trend and broadening its portfolio to include an innovative product line in the area of natural wellbeing.
What is kefir?
Emmi Kefir is produced through gentle fermentation with yeast cultures. This results in its mild, fresh flavour. The lactose-free indulgence supports digestion in a natural way and supplies valuable proteins – as a drink or yogurt.
Whether as a drink or yogurt: Emmi Kefir impresses with its creamy consistency and pleasantly mild kefir freshness. All varieties are mildly fermented, lactose-free and rich in protein. Made from Swiss milk, they combine flavour and well-being in a natural way. The range includes different sizes and popular flavours such as Classic, Strawberry and Mango. The selection may vary depending on the retailer. Emmi Kefir has been available in Swiss retail outlets since March 2026.
The new Kefir line is part of the strategic nutrition+ growth platform and makes a targeted contribution to the Natural Wellbeing growth pillar. With it, Emmi is strengthening its position in a market segment that combines enjoyment, naturalness and functionality.
The launch will be accompanied by the campaign “And everything gets easier”. The focus is on lightness, balance and natural moments of indulgence – symbolised by the water pipit Emil, who will act as a brand ambassador throughout the campaign.
