Raising awareness among employees and consumers
WAW Brands stands for Waste Warrior Brands and for a coalition of companies that fights food waste. In addition to Emmi, bio-familia, Danone, Hero, the HUG family (HUG, Wernli, DAR-VIDA), IKEA, Lidl Switzerland, the Compass Group (Eurest, Scolarest), Opaline, Reitzel, Two Spice (Yalda, Yooji’s, Nooba, Rice-up!), Unilever (Ben & Jerry’s, Knorr), Valora (Brezelkönig, Caffè Spettacolo) and Volg each decided to become a WAW Brand to expand their commitment to fight food waste in collaboration with Too Good To Go.
“Dairy products not only contain many valuable nutrients for our diets, but also require significant resources. It is therefore an obligation to prevent food from being wasted,” comments Marc Heim, Head of Switzerland at Emmi.
Get active in the fight against food waste
As part of its internal commitment, Emmi informs and trains its employees on the subject of food waste. Emmi also informs consumers and other external stakeholders of its activities to combat food waste. Too Good To Go advises Emmi and supports it with communication and training materials for the various stakeholder groups and communication channels. Since May 2020, Emmi has also been part of "Oft länger gut", the initiative of the same name by Too Good To Go.
“Oft länger gut" aims to sustainably change perceptions about the shelf life of products with best-before dates in order to reduce food wastage in private households. Various Emmi brand products, such as Gerber fondues and the vegan beleaf line, already feature the additional wording “Oft länger gut" on their packaging.
At least 25 more products will follow in 2021 and 2022. With the wording “Oft länger gut" as an additional statement on the packaging alongside the best-before date, consumers are encouraged to use their senses to check the quality of a product after it has reached its best-before date.
About Too Good To Go
More than a third of all produced food is wasted. With the conviction that produced food should also be consumed, Danish company Too Good To Go has been fighting food waste with its eponymous app since its foundation in 2016.
The free app connects bakeries, restaurants, supermarkets and other catering businesses with consumers. Consumers can use the app to see which businesses in their area have leftover food, reserve it at a reduced price and save it as a surprise package.
This way, valuable food can still be sold – and everyone wins: the company, the consumers and the environment. Currently, the movement is active in 14 European countries and the USA, and has also been represented in Switzerland since summer 2018. In addition to the app, together with various producers Too Good To Go has introduced the “Often good for longer” initiative for products with best-before dates, in order to make consumers aware of how to manage best-before dates and to reduce food waste in households.
Emmi is a major Swiss milk processor. The company dates back to 1907, when it was founded by 62 dairy farming cooperatives around Lucerne. Over the past 20 years, Emmi has grown into an international, listed group. It has for many years pursued a successful strategy based on three pillars: strengthening its Swiss domestic market, international growth and cost management. Throughout its corporate history, Emmi’s keen awareness of its responsibility to society, animal welfare and the environment has been fundamental to its mission.
In Switzerland, Emmi manufactures a comprehensive range of dairy products for its own brands and private label products for customers, including leading exports such as Emmi Caffè Latte and Kaltbach. In other countries, its products – mainly speciality products – are manufactured locally. Alongside cow’s milk, it also processes goat’s and sheep’s milk.
In Switzerland, the Emmi Group has 25 production sites. Abroad, Emmi and its subsidiaries have a presence in 14 countries, 8 of which have production facilities. Emmi exports products from Switzerland to around 60 countries. Its business activities focus on the Swiss domestic market as well as western Europe and the American continent. Roughly half of its CHF 3.7 billion in sales – about 10 % of which stems from organic products – is generated in Switzerland, the other half abroad. Over two-thirds of its almost 8,700 employees are now currently based outside of Switzerland.