The sugar content (“of which sugars”) listed in the nutritional labelling of a product does not correspond to the amount of added refined sugar. The “of which sugars” declaration also includes fruit sugar (fructose) and milk sugar (lactose).  

Example 1: 
Depending on its fat content, 100g of Yogurt Nature contains 4 to 6 grams of carbohydrates according to the nutritional labelling. These carbohydrates derive exclusively from the lactose that is naturally present in the milk, but must nevertheless be listed under the heading “of which sugars”.

Example 2:
100 grams of JogurtPur contain 13 grams of carbohydrates, including 12 grams of sugar. Of this, around 9 grams is added refined sugar and the remainder is made up of fructose and lactose.

Fruits are rarely so flavoursome that they can ensure the desired taste. Sugar acts as a flavour carrier and rounds off the taste of the product. Sugar is also needed to ensure that the product has a certain shelf life. 
Ultimately, the products on offer are driven by demand and needs and in tests, consumers regularly rate products with less sugar as being not as good.

Nonetheless, Emmi is striving to reduce the proportion of added sugars in its products, as the company is aware that many consumers are consuming too much carbohydrates. That is why all products have been tested in recent years to determine the amount of added sugar and a number of recipes have been adapted.

This has been a gradual process to ensure that consumers do not notice a change in taste. Emmi is continuously testing new products containing alternatives to sugars.