The dessert segment is a key area of Emmi's product portfolio. Since the acquisition of Italian dessert specialists A-27 (2012) and Rachelli (2013), Emmi has enjoyed a solid position in Italian speciality desserts. The purchase of Italian Fresh Foods (IFF) is intended to further boost expertise at Emmi and reinforce its position in this growing niche market. IFF also provides access to the Netherlands, USA and Canadian markets, where Emmi has so far had little presence in desserts.
According to Urs Riedener, CEO of Emmi: “Italian Fresh Foods is an agile, innovative manufacturer of high-quality Italian desserts. The product portfolio suits Emmi extremely well and strengthens a segment that is strategically important for the company.”
Italian dessert dreams
IFF is a family-run company based in Lasnigo, Como (Italy). Its best-known brand Dolce Italia started out on its success story in 1992 with tiramisù, the Italian dessert par excellence. Today, the IFF product range includes many other well-known traditional Italian desserts in addition to this. IFF generates sales of almost EUR 20 million, 85 % of which comes from outside Italy. The company has been caraceterized by a strong and constant growth in the last five years. The key markets are the Netherlands and the UK.
IFF has an innovative spirit, a strong commitment to quality and state-of-the-art technologies. These include handling convenience products, particularly small portions, and filling glass containers. These segments represent an innovative extension to Emmi's existing range of desserts.
IFF brands to remain unchanged
Emmi will keep the current production structure in Lasnigo. Flavio Pok, founder and CEO, will remain in charge of the company and continue to apply his skills to develop the company in future. The transaction is still subject to approval by the relevant competition authorities.
The parties have agreed not to disclose the purchase price.