Privacy Policy

We would like to inform you how Emmi AG, Landenbergstrasse 1, CH-6002 Luzern, Schweiz, processes your personal data. Please read through the following Privacy Policy carefully. You can contact our Data Protection Coordinator at any time by writing to the email address indicated in Section 1 if you have any questions or comments concerning this Privacy Policy.

This Privacy Policy explains how we process any relevant data (hereafter Personal Data) if:

  • you visit our website or use our app;
  • you purchase any products or services from us;
  • you otherwise enter into a contract with us;
  • you contact us by email, letter, social media or SMS, via a contact form, etc.;
  • you sign up for particular offers (e.g. competitions) and our newsletter;
  • you have any other dealings with us involving any other processing of data in relation to our products and services.

Under certain circumstances, special privacy rules may apply, for instance for job applicants and employees, instead of this Privacy Policy or in addition to this Privacy Policy.

This Privacy Policy applies to the processing of personal data by:

Data Controller: Emmi AG (hereinafter "Emmi"), Landenbergstrasse 1, CH-6005 Lucerne  

If you have any contact with another Group company, e.g. because you or your company are/is receiving a service from this company or because you are corresponding directly with this company, the respective company will have the status of Data Controller. The Privacy Policy of the respective company will apply.

If you have any questions relating to data protection, please send them to the following address so that we can answer your concerns as quickly as possible:


Telephone: +41 58 227 27 27 

The Data Protection Coordinator of Emmi can be contacted at

a) When visiting the website

When you visit our website,

the browser used on your device automatically sends information to our website’s server. This information is stored temporarily in a so-called “log file”.

We anonymise or erase this information once it is no longer relevant for the purposes pursued, which depending upon the type of data may occur after up to 24 months (for preferences relating to products and services). This period may be longer where necessary or essential on a technical level for the purpose of securing evidence or compliance with statutory or contractual requirements.

We process the following data whenever you visit our website:

  • IP address of the end device or devices
  • information concerning your device, its operating system and language settings
  • information concerning your internet provider
  • the content accessed, or the logs in which usage of our systems is recorded
  • the date and time of access to the website along with your approximate location
  • information concerning the content and files in the user account accessed
  • any other information arising in relation to usage of the user account, such as e.g. the transmission of the access code by push message for the purpose of logging in to your user account through the website

The data referred to above are processed by us for the following purposes:

  • ensuring a seamless connection to the website;
  • ensuring the best possible user experience on our website;
  • reviewing system security and stability;
  • other administrative purposes.

The legal basis for this is our legitimate interest. Our legitimate interest in processing your personal data results from the purposes mentioned above.

We also use cookies and similar technologies whenever you visit our website. Further details concerning these can be found in Section 5 of this Privacy Policy.

For ease of reference, this website may contain links to other websites, plug-ins and third party applications (for further details see below). If you click on or activate any of these links, it is possible that third parties may collect or share data relating to you. We do not have any influence over third party websites and are thus not responsible for their respective privacy policies. If you leave our website, we recommend that you read the privacy policy for each website that you access.

b) On social media platforms

If you communicate with us or comment on or share content via social media and our related social media profiles (e.g. Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok, YouTube, WhatsApp, Linkedin or Xing), we collect information, which we use in particular in order to communicate with you, for marketing purposes and for statistical assessment. Please note that, whenever you visit our social media pages, the provider of the respective platform will also collect and use data itself (e.g. concerning user behaviour), where appropriate alongside other data known to it (e.g. for marketing purposes or for the purpose of personalising platform content).

We use the data that you generate via our social media platforms for the following purposes:

  • to share your data on our social media pages, where this function is offered by the social media platform concerned;
  • to communicate with you (advertising) via the social media platform;
  • to hold competitions (see Section g) below).

The legal basis for processing by us is your consent, performance of a contract and the protection of legitimate interests. The legitimate interest is our interest in communication.

Please note that the erasure of your personal data by the operator of the social media platform is governed by the privacy policy of the respective social media platform operator.

On our website we offer the opportunity to use “social media plugins” (e.g. of Facebook, Instagram, LinkedIn) in order to incorporate the functions of these providers into our website. These plugins are disabled as the default setting. After you have activated them (e.g. by clicking on the button), the respective provider will be able to establish that you have visited our website. If you have an account with the social media provider concerned, it may allocate this information to you, and as a result track your usage of online content.

As a general rule, we are responsible jointly alongside the respective provider for the sharing of data that the provider collects using plugins or comparable functions (although not for any further processing by the provider). Where possible, we have concluded a specific addendum with the provider concerned. You can submit requests for information and other data subject enquiries relating to our joint responsibility directly to the provider concerned.

c) When signing up for our electronic newsletter 

If you have provided your express consent to us, we use your email address to send our electronic newsletter to you at regular intervals, or to arrange for it to be sent on our behalf. All we need in order for you to be able to receive the electronic newsletter is your email address.

You can unsubscribe from the newsletter at any time by clicking on the link at the end of each newsletter. Alternatively, you can send an email to if do not wish to receive any further newsletters.

d) By requesting the sending of information by post

If you request the sending of information by post, we shall use your postal address in order to send you the information desired at regular intervals by post, or to arrange for it to be sent to you. In order to receive information by post it is sufficient to provide a postal address.

The legal basis for data processing is either our legitimate interest or your express consent.

You can tell us to stop sending you information by post at any time, for instance by sending an email to, using the contact form on our website or sending a letter to the sender’s address as indicated in the information sent out.

e) By using our contact form 

The website contains a contact form, which can be used to submit any questions. Depending upon the person to whom the enquiry is addressed, a valid email address, your first name, surname and address including post code and town/city and a telephone number must be provided so that we can know who has submitted the enquiry and hence address the issue raised by you correctly and efficiently. You can provide additional information on a voluntary basis.

Data are processed for the purposes of managing contacts (and our answers) on the basis of your consent.

The personal data collected by us in the contact form are automatically erased after the enquiry submitted by you has been dealt with, or otherwise at the latest after 6 months.

f) Using our live chat 

With our live chat we offer you the opportunity to talk directly to us or our chatbot. In order to do so, it is necessary to provide an email address and where appropriate additional (contact) information so that we can get in touch with you at a later stage.

The duration and time of the chat are stored for statistical purposes. A transcript of the chat is stored after anonymisation for quality assurance purposes. This data processing occurs likewise on the basis of your consent.

g) Competitions 

From time to time we may hold competitions, contests or other similar advertising initiatives. Depending upon the type of competition, contest or advertising initiative, we may ask to receive the following personal information in order to hold them and to contact you in the event of a win:

  • Title, surname, first name
  • Address
  • Date of birth
  • Email address
  • Where appropriate, additional contact information such as a mobile telephone number
  • Where appropriate, other information based on our legitimate interest

This information is erased after the prize draw or advertising initiative in systems used by Emmi. However, if you have expressly consented to the usage of the above-mentioned (and any other) personal data for marketing purposes (newsletter etc.) or for other purposes (by ticking a check box), we shall automatically erase your personal data after at most three years of inactivity in systems used by Emmi, unless a longer legal retention requirement applies. If a longer legal retention requirement applies, we shall erase your personal data after this legal period has expired.

We shall only share your personal data with a third party for the purpose of processing and subsequent usage within the ambit of a competition, contest or other advertising initiative with your express consent or if this is necessary in order to hold them.

h) Communication and maintaining customer contacts

We also process your personal data for communication purposes, which means establishing contact with you and maintaining that contact. This includes answering enquiries and contacting you with any follow-up questions, for instance by email. For this purpose we process in particular your communication and master data (e.g. name, address, email address, etc.). We also process your personal data for the purpose of maintaining customer contacts and for marketing purposes, so that you can obtain targeted information tailored to your personal interests and preferences, e.g. through the newsletter and personalised advertising. For this purpose we process in particular technical data, master data and communication data, as well as behavioural data.

i) Provision and improvement of our services


If you use purchase our products and services, we process data in order to take steps prior to entering into a contract, for the performance of the respective contract and in order to provide any follow-up services. We use these data as we are unable to perform contracts without them. We also process your data in order to improve our services and for product development purposes.

j) Corporate management

We also process your data for corporate management purposes, including business organisation and corporate development, other internal processes and administrative purposes (e.g. management of master data, accounting and archival), education and training purposes and the preparation for and implementation of purchases and sales of business units, companies or parts of companies and other corporate transactions and the related transfer of personal data, as well as business management measures and the protection of other legitimate interests.

k) Upholding of rights.

We process personal data under certain circumstances also to assert claims judicially, in court or out of court and before authorities in Switzerland and abroad, or to defend ourselves against claims (upholding of rights).

l) Security purposes


We may also process your data to safeguard domiciliary rights and other measures for IT, building and system safety and to protect our employees and other persons and assets belonging to or entrusted to us (such as access controls, visitor lists, network and mail scanners, telephone recordings).


m) Other purposes

We reserve the right to process your personal data for other purposes. However, we shall inform you accordingly and, where appropriate, obtain your consent.

When providing our services we work with external service providers, which collect or process your personal data on our behalf. They fall under the following categories:

  • IT service providers for data hosting services
  • marketing service providers (e.g. media agencies, ad networks, publishers, data clean room providers, Google, social media platforms) in the field of marketing activities (e.g. competitions, marketing campaigns, analytical cookies)
  • customer communication service providers
  • market research institutes
  • e-commerce (e.g. retailer platforms, own platforms and other third party providers)

Where any service provider processes personal data as an outsourced data processor, it is obliged to process personal data exclusively in accordance with our instructions and to put in place measures to ensure data security.

Data may also be shared with other recipients, e.g. courts and authorities within the ambit of proceedings or under the terms of legal disclosure and cooperation obligations, to buyers of companies and assets, to financing companies in the event of securitisation and to debt collection companies.

In specific individual cases it is possible that we may share personal data with other third parties also for their own purposes, e.g. if you have consented to this or if we are obliged or entitled under law to share them.

In addition, we only share your personal data within the Emmi Group and/or with third parties if:

  • you have provided your express consent;
  • it is necessary for the performance of a contract with you;
  • the processing of your data is required to comply with a statutory obligation;
  • processing is necessary in order to protect our legitimate interests or those of a third party, unless there is any reason to assume that you have any overriding interest dictating otherwise.

Where necessary for the purposes mentioned above, we also transmit your data to recipients situated outside Switzerland. These may include in particular Group companies and specific service providers. These entities may also be situated outside the European Economic Area (EEA) and Switzerland (in particular in the USA).

We may translate data e.g. to authorities and other persons situated abroad if we are obliged to do so by law or e.g. within the ambit of a corporate acquisition or court proceedings. Please note that, under certain circumstances, the level of data protection in these third countries may not be comparable to that available in Switzerland or the EU/EEA, and it thus cannot be fully excluded that your data may be passed on to state authorities in the third country without reasonable opportunities to object.

We make up for the lower level of protection by concluding appropriate contracts, including in particular the standard contractual clauses published by the European Commission and recognised by the Swiss Federal Data Protection and Information Commissioner (FDPIC). Further information and a copy of these clauses can be found at

Under certain circumstances, we may also transmit data in accordance with data protection law requirements without having previously concluded any such contracts, e.g. if you have consented to the respective disclosure or if disclosure is necessary for the purpose of the performance of a contract, for the establishment, exercise or defence of legal claims or for overriding public interests.

We use various techniques on this website so that we and the third parties involved by us can recognise you in the event of subsequent usage, and in some circumstances also track your interaction in the event of multiple visits. The usage of these techniques is governed by special regulations. We provide you with information concerning them in this Section.

We use cookies on our website and allow certain third parties to do likewise. These are small files generated automatically by your browser, which are stored on your device (laptop, tablet, smartphone etc.) whenever you visit our website. A full list of the cookies used can be found below.

However, depending upon the purpose of these cookies we may ask for your express consent before using them. You can access your current settings by clicking on the “Change cookie settings” button. You can also configure your browser so that it blocks or provides incorrect information to particular types of cookies or alternative technologies, or erases any cookies previously saved. You can also incorporate a software add-on into your browser that blocks third party tracking. Further information can be found on the help pages of your browser (generally under the heading “Privacy”) or on the third party websites mentioned below.

We use the following types of cookie (including other technologies):

  • Necessary cookies:         
    Necessary cookies are essential for the proper operation of the website or of particular functions. They make it easier for you to use the website. For instance, they help to make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. They also ensure that you can navigate between pages without losing information that has been entered into a form and whilst enabling you to remain logged in. These cookies are only stored temporarily (“session cookies”). Session cookies are automatically deleted when you leave our website. If you disable them, the site may not work properly. Other cookies are necessary in order to enable the server to store options or information (entered by you) relating to a session (i.e. a visit to a website) for future reference, if you use these functions (e.g. language settings, consents, automatic login functions etc.). These cookies have an expiry date of up to 12 months.


  • Performance cookies:   
    With a view to optimising our website and related content and tailoring it better to the needs of users, we use cookies to log and analyse usage of our website, potentially across more than one session. For this purpose, we use the analytical services of third party providers mentioned below (see Section 6). We analyse for instance the pages that a user most frequently visits and whether any error messages are displayed. These cookies do not save any further information. They are used exclusively to enhance user-friendliness and to tailor websites better to the needs of users. Before we use any such cookies, we shall ask for your express prior consent. You can withdraw your consent at any time via the cookie settings. Performance cookies also have an expiry date of up to 12 months. Details can be found on the websites of the third party providers.


  • Marketing cookies:
    We and our advertising partners have an interest in structuring advertising in as targeted a manner as possible, i.e. we only display advertising messages to the people we would actually like to address. We have listed our advertising partners below. For this purpose – if you have provided your consent – we and our advertising partners save cookies that can record the content accessed or the contracts concluded. This enables us to optimise our content (see Section 6), and enables both us and our partners to display advertising to you on our website, although also on other websites that display advertising placed by us or by our advertising partners that in our view may be of interest for you (see Section 7). If you consent to the usage of these cookies, corresponding advertising will be displayed to you. If you do not consent, you will not be displayed fewer adverts but rather generically selected adverts. You can withdraw your consent at any time via the cookie settings. Depending upon the circumstances, marketing cookies have an expiry date of between a couple of days and 12 months.

We use cookies in particular for the following purposes:

  • content personalisation
  • displaying personalised adverts and offers
  • displaying adverts on third party websites and measuring their success, i.e. whether you respond to the adverts (remarketing)
  • saving settings between visits
  • identifying whether and how we can improve our website
  • collecting statistical data concerning the number of users and their usage habits as well as improving the website’s speed and performance
  • We may process your contact data in order to display advertising to you on the platforms of third party providers.

We may also use similar technologies, such as “pixel tags” or “fingerprints” in order to store data in your browser. Pixel tags refer to small, normally invisible images or pieces of program code loaded by a server that transmit particular information to the server operator, e.g. whether and when a website has been visited. Fingerprints refer to information collected during your visit to our website concerning the configuration of your end device or your browser that make it possible to distinguish between your end device and other devices.

a) How can cookies and similar technologies be disabled?

When visiting our website, you have the option of enabling or disabling particular categories of cookies. You can configure your browser’s settings so as to block particular cookies or similar technologies or to erase any cookies and other data previously saved in the browser. You can also expand your browser with software (known as a “plugin”) that blocks tracking by certain third parties. You can find out more on the help pages of your browser (generally under the heading “Privacy”). Please note that our website may potentially no longer work completely if you block cookies and similar technologies.

b) Partner and third party cookies on our website

We avail ourselves of third party services so that we can assess and improve the user-friendliness of the website and online advertising campaigns. Third party providers may also be situated outside Switzerland and the EU/EEA, provided that protection for your personal data has been adequately secured. For example, we use analytical services that enable us to optimise and personalise our website. The corresponding third party providers can log website usage and cross-reference their records with other information obtained from other websites. This enables them to track user behaviour across multiple websites and end devices, so that they can provide us with statistical assessments on this basis. Providers may also use this information for their own purposes, e.g. for personalised advertising on their own websites or other websites. If a user has an account with the provider, the provider is able to allocate the usage data to the data subject.

Two of the most important third party providers are Google and Meta. Further information concerning them is provided below. Other third party providers generally process personal data and other data in a similar manner.

  • Google Analytics, an analytical service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA, USA) and Google Ireland Ltd. (Google Building Gordon House, Barrow St, Dublin 4, Ireland; both jointly “Google”, and Google Ireland Ltd. is the data controller for the purposes of any processing of personal data). Google uses cookies and similar technologies to record particular information concerning the conduct of individual users on or within the website concerned as well as the end device used to visit it (tablet, PC, smartphone etc.). Google collects information concerning user behaviour on the website and the end device used and provides us with assessments on this basis, although also processes certain data for its own purposes. We have configured Google Analytics in order to ensure that visitors’ IP addresses are anonymised prior to onward transmission to the USA. Information on Google Analytics data protection can be found here. You can disable Google Analytics by installing the appropriate browser add-on.
  • Meta Pixel, an analytical tool of Meta Platforms Irland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). This enables us to manage adverts placed with Meta and the partners of Meta in such a manner that they are only displayed to users for whom the adverts are likely to be of interest. We can also measure the efficacy of these adverts for statistical and market research purposes. We are jointly responsible alongside Meta for the sharing of data that Meta receives as a result, for the display of personalised advertising, for improving advert display and for personalising content. These data are stored on servers situated in the EU/EEA and the USA. Users are invited to submit any requests for access and other enquiries directly to Meta. Further information concerning data protection at Meta and the corresponding settings options can be found here.

We shall only retain your data for as long as is necessary in order to fulfil the above-mentioned purposes. Please refer to the above sections for the specific retention periods. We are also subject to various legal retention and documentation requirements, which may require retention for a longer period of time. On account of these retention and documentation requirements, we are obliged to retain your data for up to ten years.

You have the right:

  • to withdraw your consent at any time to the processing of your personal data. This means that we will not be able to continue processing any data in future on the basis of your consent;
  • to obtain information concerning your personal data that are being processed by us (right of access). You can request in particular information concerning the following issues: the purposes of processing, the categories of personal data concerned, the categories of recipient to whom your personal data have been disclosed, and the envisaged period for which the personal data will be stored; the existence and source of personal data, where the personal data are not collected by us, and the existence of automated decision-making, including profiling and where applicable meaningful information about the these data;
  • without undue delay to obtain the rectification of inaccurate data or to have incomplete data stored by us completed;
  • to obtain the erasure or destruction of your personal data stored by us, unless any such processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defence of legal claims;
  • to obtain the restriction of processing of your personal data, if the accuracy of the data is disputed by you or if processing is unlawful but you object to their erasure or if we no longer require the data but you require them for the establishment, exercise or defence of legal claims or you have objected to processing;
  • to obtain the personal data that you have provided to us in a structured, commonly used and machine-readable format or to obtain the transfer of those data to another data controller; and
  • to lodge a complaint with a supervisory authority. As a general rule, you can contact the supervisory authority of your habitual residence or place of work, or alternatively in Switzerland. However, we would appreciate it if we could address your concern before you contact the competent supervisory authority, and therefore ask that you contact us in the first instance.

Please note that these rights are subject to legal prerequisites and restrictions, and thus may not be available in full under all circumstances. Specifically, we may have to continue to process your personal data in order to perform under a contract concluded with you, to uphold our own legitimate interests, such as the establishment, exercise or defence of legal claims, or in order to comply with legal obligations. Where permitted by law, in particular in order to protect the rights and freedoms of other data subjects and to protect legitimate interests, we may therefore refuse to answer a request made by a data subject either in full or in part (e.g. by redacting particular content relating to third parties or our own business secrets).

If you would like to exercise any rights with us, please contact us in writing. Our contact information can be found in Section 1. As a general rule we need to check your identity. You also have the right to lodge a complaint with the competent supervisory authority regarding our processing of your data. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

If your personal data are processed for the purpose of protecting our legitimate interests, you have the right to object to this processing either on grounds relating to your particular situation or if you object simply to direct marketing. In the latter eventuality you have an absolute right to object.

If you would like to exercise your right to object, please send an email to

In order to process your objection as quickly as possible, we kindly ask you to indicate the reason for your request, for example, if you took part in a particular competition or a special advertising campaign.

We operate the widely used Transport Layer Security (TLS) technology on our website in conjunction with the highest level of encryption supported by your browser. This is generally 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. If any individual page from our website is transmitted in encrypted form, you can recognise this from the symbol of a locked padlock on your browser’s status bar.

In addition, we take appropriate technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or total loss, destruction or unauthorised third-party access. Our security measures are being continually improved in line with technological developments. However, it is generally impossible to exclude security risks entirely; residual risks are unavoidable.

This Privacy Policy is currently valid and was last updated in August 2023.

  • This Privacy Policy may have to be amended from time to time due to the constant development of our website and its content or to reflect changes in legal or administrative requirements. The currently valid version of the Privacy Policy can be consulted at any time on the website at and can be saved and printed out by you.