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Emmi – look forward to it

Trend for sensible indulgence


 

 

Media release

 

 

 

 

 

 

Trend for sensible indulgence

 

 

 

 

 

Lucerne, 12 September 2017 – The current trend is for healthy eating and sensible indulgence – alongside practical, time-saving convenience products. Ready-to-eat desserts are therefore extremely popular. Emmi believes this segment has considerable potential for high-quality, innovative products and is therefore launching a new range of desserts: Ooola Secrets. Lucerne-based Emmi has installed a completely new production line to this end, enabling it to offer a variety of dessert creations in on-trend small portions.

 

 

 

A study on dessert preferences among consumers in Switzerland, Spain, France, Germany and the UK found that when it comes to sweet treats, the classic chocolate mousse is as popular as ever.

 

 

Convenience desserts still have a great deal of potential

 

Swiss retailers generate just under CHF 80 million a year in turnover from chilled desserts. However, Emmi believes that there is still considerable growth potential in this segment. Mousses and crèmes in particular are in strong demand among consumers. But what’s missing from Swiss chiller cabinets is innovative dessert creations.

 

Emmi is launching Ooola Secrets, a product range that stands out from the competition in a number of ways. The main difference is the 60 gram portion size. With less than 90 calories, the desserts are perfectly in line with the general trend for a healthier, more balanced diet. For many consumers, this lifestyle still has room for a degree of sensible indulgence, whether in the form of snacks or as a dessert.

 

 

Leading the way with a sense of quality and cutting edge production technology

 

As is customary for Emmi, quality and pleasure were the focus when developing the new dessert range. However, conscious of the fact that we also eat with our eyes, particular attention was paid to the visual presentation of Ooola Secrets.  Emmi excels here thanks to state-of-the-art production technology. An entirely new production line was installed at Emmi’s second largest facility in Emmen, in the canton of Lucerne. Emmi has been making dessert crèmes and mousses such as the classic Emmi Coupe Chantilly here for decades.

 

The facility, which is unparalleled in Europe, developed the first two refined Ooola Secrets varieties with a great deal of love for taste and feel-related details: a dark chocolate mousse with spiralling swirls of raspberry purée and an artistically layered triple-chocolate mousse.

 

Combining up to five different ingredients in a small portion is highly demanding in technology terms. In addition, the products are free from preservatives and alcohol.

 

 

Commitment to Switzerland as a production location

 

 

Emmi has invested several million Swiss francs in its new facility. This represents a clear commitment to Switzerland as a production location and is an expression of trust in the strong professional expertise and great wealth of experience of the employees in Switzerland.

Despite Switzerland having a reputation as a higher cost environment, Emmi firmly believes that Ooola Secrets also have potential for export. Alongside the launch in Swiss retailers, the product is therefore also going on sale in Austria. Further foreign markets are under evaluation.

 

Ooola Secrets Chocolate and Raspberry Mousse with Chocolate Chips and Chocolate Mousse with Caramel are now available from Swiss retailers. A third variety – a light Stracciatella Mousse with Lemon – is currently under development.

 

 

 

About the product

 

Ooola Secrets Chocolate and Raspberry Mousse with Chocolate Chips

 

Main ingredients: Whole milk, 21 % raspberries, 9 % chocolate and chocolate chips, water, sugar

 

Nutritional information (per 100 g):

Energy

580 kJ / 138 kcal

Fat

4.5 g

   of which saturates

2.7 g

Carbohydrate

19 g

   of which sugar

18 g

Protein

4.0 g

 

 

Ooola Secrets Chocolate Mousse Trio with Caramel

 

Main ingredients: Whole milk, 9 % chocolate, water, cream, sugar

 

Nutritional information (per 100 g):

Energy

620 kJ / 148 kcal

Fat

6.0 g

   of which saturates

4.0 g

Carbohydrate

18 g

   of which sugar

17 g

Protein

5.0 g

 

 

 

 

 

 

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