The new “Cool Message Edition” turns Emmi Caffè Latte cups into a fun communication tool. The cups feature one of twenty different lines and multiple-choice texts to animate consumers to spontaneously send a personal message to their friends, acquaintances and loved ones, bringing plenty of fun and a nice change to their day as well as the chiller cabinet.
The campaign is accompanied by a comprehensive package of measures. Since 14 April, the Emmi Caffè Latte TV spot contains a reference to the promotion and is broadcast in all three parts of the country. The competition is activated with additional online moving images. This allows consumers to also send digital Emmi Caffè Latte messages as well as share them with their friends on Twitter and Facebook. Anyone sending a message before the end of July will be entered into a weekly prize draw. Prizes range from helicopter flights to cool city trips (e.g. to Stockholm or Rome) for two. June’s national sampling tour will also be all about “Cool Messages”.
The Emmi Caffè Latte “Cool Message Edition” is available in Switzerland, the Benelux countries, Germany, the UK and Austria.
Emmi Caffè Latte website: http://coolmessage.emmi-caffelatte.com/
Emmi Caffè Latte Facebook page: https://www.facebook.com/emmicaffelatte
Emmi Caffè Latte on Twitter: https://twitter.com/emmicaffelatte
Images (product, campaign)
Emmi MediaBox: www.emmi.com/mediabox